StoreBound

Dash

Dash is Storebound’s house line of kitchenware, featuring small appliances and gadgets sold at retailers like Target, Kohl’s, Bed Bath & Beyond, and Amazon. Bold typography highlights each product’s unique features, while hero images are set against tone-on-tone red patterns with playful foodie icons. Box backs showcase lifestyle shots of the products in kitchen settings. I also adapted all secondary packaging into French to support expansion into the Canadian market.

Cookware

Custom die-lines were created and visually designed for both Dash and Zakarian cast iron cookware. Dash, the more commercial brand, uses bold typography and tone-on-tone print accents, while Zakarian’s luxury line features imagery with minimal color. The pan backs include care and maintenance tips, helping consumers navigate this new non-stick cast iron category.

Geoffrey Zakarian - Pro for Home

Geoffrey Zakarian’s line features a variety of non-stick cast iron cookware—including bakers, grill pans, and unique shapes—frequently selling out on QVC. The main selling point is Zakarian himself: a trusted TV personality, restaurateur, and Iron Chef. Packaging reflects the brand’s clean, modern aesthetic, with photos of Zakarian in a white chef coat on a white background to keep the focus on him and the product.