Calista Tools
2026 Retail: Packaging Smoothie Original & Mini
Packaged the Smoothie Brush, a revolutionary haircare product,
for retail market launch.
Developed a clear size indicator visual that improved product reference and in-store navigation.
Updated branding by implementing consistent typography and alignment, strengthening shelf presence.
Designed custom die lines tailored to product dimensions, ensuring packaging stability and reducing production errors.
QVC 2026 Mod Pattern Collection
Created a 60’s Mod capsule collection informed by trend forecasting, strengthening brand relevance and driving consumer engagement with limited-edition offerings. These patterns are focused for mini hot tools and accessories.
QVC 2026 Floral Patterns
Each year, I develop a fresh collection of patterns for QVC, most often showcased on their “Today’s Special Value” hot tools. These designs are rooted in both trend forecasting and direct consumer requests, with a focus on florals that resonate with QVC’s core demographic.
To balance familiarity with modern appeal, I incorporated vibrant alcohol ink backgrounds, adding depth and energy to the patterns while updating the traditional floral look. The color palette—anchored in shades of blue, purple, and pink—was carefully selected to align with QVC’s proven consumer preferences. The vibrancy of these designs also echoes the signature red glow of the infrared tools, creating a cohesive, eye-catching product experience.
