Razorfish - Claritin
I spent the majority of my time with Razorfish developing online banner ads for the Claritin brand. This spanned across D, Clarispray, and Peds. I worked closely with copy writers and developers to understand our limitations in these small spaces but also what we can accomplish. Collaboration was so important in bringing the copy that was written to life in a quick and visually easy to understand way for the consumer. Learned extensive information on what it means to work on a pharmaceutical brand and legalities when it comes to design.