Martha Stewart Living Omnimedia
During my time at MSLO, we worked on re-branding all Macy's kitchen, tableware, and cookware packaging. Updated photography of both Martha and food, overall layout and color profile were highlights of this large undertaking. It has been a huge roll out for the brand as it spans many categories and products.
Martha did a kick-off holiday event in the Atlanta area to promote new holiday items. She did a workshop showing projects with new merchandise available exclusively at The Home Depot. This digital activation was for guests to stand in front of and capture their memories and as they hashtag the photo it prints for their keepsake.