Martha Stewart Living

Home & Kitchen rebranding

During my time at MSLO, we worked on re-branding all Macy's kitchen, tableware, and cookware packaging. Updated photography of both Martha and food, overall layout and color profile were highlights of this large undertaking. It has been a huge roll out for the brand as it spans many categories and products.

Swipe was pulled for brand look and feel, and new photoshoots were done for new stock recipe imagery to be used.

Gadget Wall

The big overhaul for this rebrand was the gadget wall. You can see to the right the older packaging style in the green blue to the new designed style of the brighter robbins egg blue.

We were able to relaunch most gadgets as “new” while highlighting “why you’ll love…” on the front of all packaging. This was a nice way to help Martha’s gadgets stand out amongst the crowd by adding the touch of why to choose Martha to help you since her advice is coveted among the market.